Tony Hill✅ Fatstacks Content Renaissance
At the end of last year, my traffic took a nosedive. I lost a stomach-churning 60% of my income. We are talking 80k per month to 30k per month. Ouch.
As if it wasn’t bad enough, the mental toll was terrible. Everyday after waking up my emotions were all over the place, emotions that you might be sharing right now…
PANICK: “I can’t believe the traffic on my site is going down”
ANGER: “I’ve put so much effort into this”
FRUSTRATION: “I was doing things right”
ANXIETY: “What if this was the end?”
I was getting beat down daily by Google and my own brain. The only thing keeping me sane was my mindset of “You only lose if you let setbacks defeat you” So I pulled up my sleeves to get my traffic back.
👉 Does this sound familiar? You start a new site and you begin publishing content like crazy. You get more traction so you crank it up to 11. But then something happens sooner or later…
Your traffic hits a plateau or starts going DOWN after an update. You hope it’s temporary but it isn’t. Month after month, keeps going down and your revenue is starting to evaporate. You are even starting to wonder if it’s the end of the line for you.
Wasn’t the whole thing “just keep publishing”? The more you publish the more you make, right? Absolutely. But that is only valid if the content you publish is actually ranking and making you money. Otherwise adding more content often makes things worse.
Consider this: If you have a garden and keep planting but ignore the plants that you already have, you won’t have much of a garden to speak of at the end!
You are better served pulling the weeds out and watering the existing plants. So the path to recovery and breakthrough traffic is simpler than you think: Tony recommends spending 75% of your resources on EXISTING content and 25% on NEW content.
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