Dara Denney ✅ Performance Creative Master Course 2024

  File Name: Dara Denney – Performance Creative Master Course Content Source: Performance Creative Master Course Genre / Category: Business Tutorials File Size: 4.3 GB Publisher: Dara Denney Updated and Published: December 28, 2023 Product Details
 
Introduction: Welcome!
  • A personal note from Dara
  • How to get the most out of this course…
Creative Strategy Research
  • Why is creative strategy research SO important?
  • How to Conduct a Reputation Analysis
  • How to Mine Customer Testimonials
  • Golden Nugget Reviews: The Secret Sauce to Creative
  • How to Analyze Your Competitors’ Creative THE RIGHT WAY
  • How to Quickly Analyze Past Performance
  • How to Present Your Creative Strategy Research to Your Team
Creative Formats That Convert
  • How to Use This Section + Notion Guide
  • The 10 Creative Formats to Test First
  • 10 UGC Strategies That Convert
  • 15 Creatives for Service Businesses, B2B, and Info Products
Consumer Psychology and Messaging That Converts
  • Overview
  • The 16 Human Desires
  • Advertising Strategies That Scale (How to Take Big Swings with Your Creatives)
  • Copywriting That Converts: Primary Text
The Creative Strategist Toolkit
  • The Tools I Use Everyday as a Creative Strategist
  • How to Build an In-House UGC Team
    • Overview
    • How to Write a UGC Brief that Results in Winning Creative
    • How to Source UGC Creators
    • How to Build an In-House UGC Team

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RECEIVE YOUR ACCESS DIRECTLY TO THE EMAIL INFORMED

The Creative Project Workflow
  • An Overview of The Creative Process
  • How I Use Trello as My Project Management Tool
  • The Creative Roadmap: How to Track Your Creative Pipeline
  • How to QA Your Creatives
  • How to Test Your Creatives
How to Test Creatives
  • Naming Conventions (Surprisingly important!)
  • How to Make a Creative Testing Framework
  • How to Test Creatives (TWO DIFFERENT METHODS!!)
  • How to Analyze Creatives (Advanced)
    • Overview: My Creative Analytics Cheatsheet
    • The Key Metrics You Need to Track (and my take on attribution softwares)
    • The Reports You Need to Be Running Weekly, Monthly, Quarterly
    • How to Lead a Creative Retro with Your Team (Slide deck!)
Explore the comprehensive Performance Creative Master Course by Dara Denney, designed to elevate your understanding of creative strategy, consumer psychology, and effective testing methodologies. Dive into a wealth of knowledge, tools, and strategies to optimize your creative processes and drive impactful results.

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